Puerto Vallarta was actually a small Mexican town in the state of Jalisco, that became a world-class beach destination by chance and luck. It was Hollywood that discovered the place in the 1960’s. John Huston brought the jetset along with him, they fell in love with the picturesque town and, little by little, the place evolved into a very welcoming and modern city with lots to do, many restaurants and fabulous hotels & resorts.
“Vallarta” or “PV” – as it is known to locals – is a typical Mexican “pueblo” (now a BIG pueblo). We’ve experienced growth and have modernized certain areas of our town, but we still remain faithful to our cherished Mexican traditions and heritage, such as parades in honor of the Virgin of Guadalupe or the bands that play at the town plaza kiosk, where locals and tourists alike dance to the rhythms enjoyed by many generations.
The downtown area is a place where nature and art coexist. Strolling down the Malecon you’ll enjoy dozens of open-air sculptures created by famous local artists, Mexico and beyond. There are art galleries on just about every corner, events and showings abound year-round with artist from the block or from around the world.